For Him: The Definitive Grooming Guide - Heaven Scent

If you’re new to it, the world of male grooming can be a bit like stepping into the gym for the first  time. Technique is crucial, and without somebody there to spot you and offer guidance on how to get the most out of your routine, it’s easy to waste your time. So, consider us your personal trainer. But instead of building your biceps, we’ll be focusing on building your personal care regime so you can look and feel fresh every day.


When you’re making a first impression, don’t underestimate the power of your scent. Fragrance plays a very important role in establishing how other people perceive and remember us, so you shouldn’t forget to pay attention to your aftershave when you’re building your personal style. Whether you’re keen to use fragrance to boost your attractiveness or your confidence, there are a few tricks you need to know before you reach for the Lynx.

How Long Can You Last?

There are so many different types of fragrance available, it can be a bit overwhelming for newcomers to the scent game. In general, the only thing you really need to pay attention to is how long the scent lasts on your skin. If you want something that will last all day, you’ll probably need to splash out a little more to get an Eau de Parfum. If a couple of hours will do just fine, stick to Eau de Toilette.

People Pleasers vs. Show Stoppers

The difference between designer colognes and niche colognes is quite simple. Designer colognes are made for mass consumption, which means they tend to feature lighter and more popular scents - you’re unlikely to wrinkle anyone’s nose when you walk into a room. Niche colognes provide a more unique experience, but can be polarising. Follow your nose and find a fragrance you like, then stick to it - it’ll become your signature scent, and that’s what it’s all about.

Spoilt for Choice

Discovering your signature scent is actually quite a lot of fun, but you’ll want to set aside a bit of time to do it properly. Start by spraying colognes onto sample cards and whittling it down to a few options you like best. Then, test it on your skin by spraying your wrist and leaving it for a day, checking in every now and then to see how it’s interacting with your natural scent. Repeat with your other options, and then splash out on the one that worked best for you. Some fragrance providers make little sample kits so you can take them home and figure it out over a couple of days, and that’s worth doing - a good bottle of fragrance will last you a while, so you don’t want to get stuck with a scent you don’t like.

Apply Yourself

Ideally, you want to apply your fragrance to the warmest areas of your body. These are the neck, chest, shoulders, wrists and inner elbows - but you don’t want to get all of them at once. Choose one or two - the wrists and neck are a solid choice. Apply after you shower, and don’t use too much - 4 squirts in total should be your absolute maximum, and if you’ve chosen a stronger fragrance with a heavy or dark scent, even three might be too much. When it comes to fragrance, less is more. Don’t spray the cologne into the air and walk through it, and don’t rub the cologne into your skin after you apply. 

Store It

Take care of your fragrance by keeping it out of the sun. Avoid window sills, and find a place that’s consistently cool and dry, like your wardrobe or a bathroom cupboard. If you don’t pay attention to where you keep your fragrance, you might discover that the scent has changed, or find that it doesn’t last as long as it should. 


Choosing the right scent can help you make an impression in the boardroom and on date night. Spend a little time getting to know what works for you, and you’ll find that fragrance is one of the simplest ways to get the right sort of attention. If you’re looking for more advice on fragrance, check out our series on fragrance families.