Fragrance 101: Sunshine Fresh

The world of perfume can be a little bit intimidating, especially when you’re buying online. How can you tell whether you like a scent without testing it first? Navigating the intoxicating waters of fragrance sometimes takes a little research, so we’ve gathered everything you need to know in one series, in which we’ll introduce you to the different categories of perfumes, and help you discover the one that’s right for you.


When you’re hunting for your signature scent, you should consider how you’d like to feel when you wear your new perfume. If you’re looking for a jolt of energy to start your day or refresh you before going on a lunch date, you might lean towards fragrances that sit within the ‘fresh’ family.

Fresh ingredients like lemon, bergamot and mandarin are uplifting and zesty, and smell refreshing and clean. This thoroughly modern scent profile can be found in a number androgynous perfumes, and these bright and beautiful scents have grown to dominate the perfume market. 

What You Should Know About Woody Fragrances

A Lasting Impression

Traditionally, fresh scent profiles were only found in eau de toilette. It was difficult to find a concentrated ‘fresh’ perfume, because citrus scents weren’t very good at sticking around for long. However, recent developments in the world of fragrance compounds have created opportunities for perfumers to develop longer-lasting eau de parfum with primarily citrus notes. They’ll stick around a little longer, meaning you won’t have to reapply throughout the day.

Bring the Sunshine In

Fresh perfumes are a wonderful choice for the warmer months, because they’re typically bright, sunny and airy. They evoke the sensation of a sea breeze or capture the scent of sunshine. In the winter, however, a subtle twist to the typical scent profile will allow you to stay at your freshest all year round. Perfumers introducing oriental spices have succeeded in creating scents that are delicately warming for winter.

In the Family

Fresh fragrances will typically fall into one of the following sub-categories:

Aromatic fragrances are clean and uncomplicated, usually playing with herbs like rosemary and basil, or introducing warmth through lavender and woody notes.

Citrus fragrances are juicy and tangy, and usually have an energising effect when you apply them. Lemon and mandarin are particularly popular choices, and these zesty scents pair perfectly with spicier oriental notes for the colder seasons. 

Water fragrances are very popular for both men and women, offering a dewy freshness that captures the scent of sea spray or a rainy day.

Green fragrances capture a different sort of freshness, pulling scents from the great outdoors, specifically freshly mown grass and budding trees. Delicious and refreshing all year round, but particularly appropriate for spring.


It’s easy to understand why fresh fragrances are so popular, thanks to the sunny, bright feeling they evoke when they’re worn. If you’re looking for a scent that feels like a summer holiday, explore our range of fresh perfumes today.